13 Basics to a Successful CPC Strategy: If you want to take your business to the next level, you need to focus on what your customers want and how they want it. Utilizing a more comprehensive customer-centric strategy will help build a sustainable company that can grow and continues thriving in today’s digital age. One way of doing this is by developing a CPC strategy.
With CPC being one of the most popular and widely used digital marketing channels, CPC Strategy is a must if you want to stay competitive in your niche. It includes many techniques that can help lower CPCs for your ads.
This blog post will go over ten basics that will give you a successful CPC Strategy.
Let’s get started!
13 Basics To A Successful CPC Strategy To Focus On
A successful Google Adwords campaign can be highly lucrative. It is the fast, easy and affordable way to push your business in front of potential customers who are already searching for it. But without a solid strategy, you could find yourself wasting money on clicks from people who are not interested in your product or service.
To get the most out of your CPC campaign, you must focus on nine key areas:
Choose Your Platform
Roughly 85% of all searches conducted globally are through Google, so it makes sense to choose this platform first. There are other search engines equally as popular so if you have a good reason for wanting to use another one, then do so by all means. It may take more work, time, and money to get your site ranked, but if that’s what you want, then go for it.
Know Your Audience
It is the foundation of any successful campaign. Get to know your customers and what makes them want to buy from you to create ads that appeal to them; this should help improve click-through rates. Don’t forget to use conversion tracking tools to find out where your conversions are coming from and which terms they’re using too.
Expand Your Keyword List
A good Adwords campaign uses a wide range of keywords to target potential customers. It would be best if you always aimed to have as many relevant key phrases in your list as possible; the more, the better. It does not mean you need hundreds or even dozens of them; make sure they are relevant and valuable. Getting this right will give you a better chance at targeting those Google users whose searches will result in a sale.
Target Keywords That Have Low Competition
Low competition keywords give you a better chance at ranking higher on Google, which means lower CPCs (Cost per Click). Look for those keywords which have little competition and use them in your campaign. It’s a good idea to target low-competition head terms and then use long-tail variations of these as well to increase your potential traffic. These are very cost-effective but don’t forget to keep track of them so you can see if they’re working for you or not.
Eliminate Ineffective Keywords
Every keyword that doesn’t work needs to be eliminated from your list. Otherwise, it will just be dragging you into the red every time someone clicks on it. Monitor the performance of your search keywords over time to quickly eliminate any that aren’t performing well while keeping an eye on ones that are doing better than expected. It will help you to save time and budget.
Add Negative Keywords
Adding negative keywords will help you eliminate the competition by making your ads invisible to those searches that aren’t relevant. Try adding some broad match negative keywords and some phrases and exact negatives so that there is no chance of clicking on an irrelevant ad. It can be a big money-saver if done correctly.
Once your keywords and ads are set up, all you need to do is monitor what’s going on and continue to tweak things as necessary. Monitor which keywords and ads work well together and decide whether a broad, phrase or exact match should be used in future campaigns. Also, take note of which negative keywords work best for each ad group.
Keeping track of CPCs is a must for any Adwords campaign. You can’t keep an eye on them if you don’t know how much they cost you every time someone clicks on your ad, so make sure you do this. Some tools will do it automatically, but even if yours doesn’t, update the information manually every couple of days or more often if needed.
Several tools can help you automate many aspects of your Adwords campaign, from polling data to add negative keywords to make suggestions for new ad groups and keywords based on how well certain ones have performed. Using these will save you time and energy, so it’s an excellent idea to take advantage of them where possible.
Use Bid Adjustments Strategically
Making bid adjustments is a great way to optimize your campaigns and maximize the success of your keywords or ads by increasing or decreasing bids as necessary. You can adjust several variables from location, device, time of day, and ad position, so make sure you experiment with them all to see which works best for you.
Split Your Ad Groups
Having many small, tightly focused ad groups will help you create more relevant ads and show advertisers exactly how their ads are doing. Try splitting up an ad group containing over 300 keywords into smaller ones so that all the related terms are contained within relevant sub-groups instead. It will show Google how closely related your terms are and help you rank higher in their search results.
Optimize Landing Pages
When your ads lead to relevant pages on your website, it can significantly improve click-through rates. You need to optimize any landing pages connected with particular ad groups or keywords so that they are closely related and optimized for the search term you’re bidding on. It will help to get conversions at a lower cost per click.
Evaluate The Return On Your Investment
Trying new things is essential, but don’t go overboard by trying hundreds of different combinations of keywords, ads, and other variables without testing them first. Test two or three aspects at once to see which has the most significant impact before changing anything else – this way, you’ll be able to tell what’s working well for you and what’s not. You’ll also analyze the results to see if your campaign is achieving your goals and where any problems might lie.
A successful CPC strategy requires you to focus on several aspects, such as your keyword lists and landing pages. But the most important thing is ensuring that you have an excellent conversion rate so that advertisers will be willing to pay for clicks from your website.
To do this, it’s essential to optimize your site and make sure every page has relevant content and compelling calls-to-action (CTAs).
If you want help with implementing these strategies or need assistance getting started in general, I can provide expert guidance through my consulting services. Contact me today!