The volume of growing online shoppers and mobile penetration each day make it convenient to shop from any location. If you operate an offline retail store, it is worth creating an online store since it’s an effective way to earn more money. In addition, having an online store for your company is a great and cost-effective way to connect with the worldwide market.
The process of creating an online/eCommerce website can be complex if you aren’t sure how to begin. The good thing is that building an excellent custom e-commerce store does not require a lot of time, money, or technical expertise.
With the proper understanding of the e-commerce platforms such as Shopify, Wix, and BigCommerce, it is easy to build your online website. You could even engage an e-commerce development company to develop your site. These platforms are all easy and affordable to use, regardless of whether you choose to create your own or work with an ecommerce website development firm.
Categories in eCommerce
Are you selling single products or in bulk? Who do you plan to provide business services to customers or other companies? Your goal is to determine the most suitable eCommerce option for your company! This is how we classify eCommerce in three categories:
B2C Online Stores
Do you have a product specially designed to meet the requirements of consumers who are not individual? You should create the type of eCommerce site to promote, display, and sell your product dedicatedly.
B2B Ecommerce Platforms
Are you thinking of promoting or selling off your business’s products and services to other companies? It is recommended to have a B2B eCommerce platform to increase your exposure to a specific population segment with other established businesses within the region.
C2C Ecommerce Stores:
Are you looking to provide an opportunity to private individuals to facilitate trade with other individual people? You’ll require an eCommerce site developed by a third party that lets users promote and sell their goods through your platform as you fill your pockets with commissions and ad models.
The most well-known e-commerce platforms for 2021
There’s an astronomical rise in the variety of online shopping platforms that are available on the marketplace. A quick Google search can allow you to discover the most effective online shopping tools and web builders to assist you with developing your website. The following are the most effective online shopping platforms for 2021:
Shopify: It is among the most popular e-commerce services available. Shopify has been used in more than 170 countries and has over 1 million business customers. It’s best suited to small to medium-sized companies as it comes with a range of features already part of the platform, making it simple to use. It offers a variety of customizable domains, AI personalized templates, more than 70 templates for users, various other options, and exceptional customer support.
Magento: It is among the most well-known platforms for e-commerce which is as well open-source. It is ideal for small and medium-sized businesses with the staff and the time required to set up the website. The many aspects that make it solid include global sales designed for shopping on mobile devices, immediate purchases, video features to customize, and much more.
WooCommerce: When you think of online shopping platforms, WooCommerce is what comes to the forefront. It’s not just open-source, but it is also a no-cost shopping cart plugin. WooCommerce is used by more than 30 percent of all online shops. It is essential for small companies that have a website using WordPress but with a limited budget. The plugins from third parties, as well as user-friendly templates, make the platform extremely adaptable. It offers a variety of features, including shipping options, calculators, geolocation support coupons, mobile optimization, and discounts, to name a few. You can also expand the functionality with additional tools like dropshipping software or freight tracking software.
Drupal: It is an open-source and free e-platform that can help you perform various functions on your site. It is a flexible platform that allows you to personalize the e-commerce store to the needs of customers. It’s ideal for small-sized businesses that have a minimal budget. It is a safe and straightforward platform.
BigCommerce: The platform was launched in 2009 and is currently operated by many people in over 120 countries. BigCommerce is ideal for small businesses that need an online platform to carry out diverse tasks. While it’s a bit more expensive than other platforms, it has various features like gift cards, unlimited capacity, the listing of products and custom domains, multiple themes and templates for e-commerce, and other features.
OpenCart: A platform where you can get all features to build a fantastic eCommerce website. OpenCart can be added to your already existing website due to its open-source feature. It comes with a variety of extensions, modules, and themes that can assist you in customizing the appearance and experience of your site. Additionally, it offers excellent support from its registered members and paid technical support.
3dcart: It is an all-in-one application that will assist you in your growth as a business person. It is packed with a range of unique attributes that render it user-friendly. It is not only secured by two-factor authentication as well as different anti-fraud tools; it also has a flexible platform you can utilize to build your site.
Steps to build your Ecommerce website
Finalize Your Model
It is essential to determine your needs before beginning the process of developing. The more precise the requirements are, the more precise the final product you’ll be able to get. First, you would like to establish an eCommerce site that is fully functional to sell your goods. You may also want to establish an eCommerce marketplace where other sellers sell their products on your site.
Find the web-building tool that best suits your needs
Many eCommerce platforms in the market are easy to utilize. Some tools cost money, while others are reasonably priced. You can pick the best tool from the list.
Try the test tool
Before beginning the development process, make sure you test the software to discover any issues. If you want to have the success of your online store, it is essential to do this. For a chance to test the e-commerce system, all you need to do is sign up for the trial free of charge and begin exploring.
Responsive eCommerce Design
The ability to utilize mobile devices has increased eCommerce businesses to the forefront. This is why it is crucial to ensure that your website is optimized for mobile use. Websites should be accessible to all devices, regardless of the size. If your website isn’t designed with an optimized web design, there is a high chance that you will lose most visitors. In addition, your site may not show up in results for mobile searches. So, your SEO is affected since Google prefers responsive websites.
eCommerce Website Security
Security plays a crucial part in making the site secure and free of bugs in the online marketplace. Many hackers and fraudsters attack the online eCommerce marketplace to obtain customers’ details, product information prices, and financial information related to banking and credit cards. Thus, data security must be considered a top concern and, for that, it must implement various security measures on the website to ensure complete security.
Essential aspects to consider when designing an eCommerce site:
The most important features should be components of the ecommerce platform you choose to use to utilize to build your site:
· Responsive design: Whether the user is viewing on a mobile, desktop application, or any other phone, your platform for e-commerce should provide a consistent experience.
· Management of products: Every aspect of the procedure of editing, adding, and tracking inventory should be easy to carry out. It is also essential to provide multiple variations of the same product and sale or promotional pricing as needed.
· CMS for Content Management (CMS): You need a CMS to manage and update changing dynamic material such as blogs and news and other content blocks that appear in style. A CMS can help keep your site updated with fresh content that supports the products you sell.
· Shopping carts: Be able to modify and style a shopping cart to fit seamlessly into your shopping experience.
· Processing of payments: Allows credit cards, as well as from electronic payment methods like Apple Pay, PayPal, Stripe, Google Pay, and many other payment gateways.
Launching and testing your Ecommerce Platform
The next stage of your Ecommerce web development process is testing the various components and features to ensure that you launch a reliable, professional online store, including:
· The experience of navigation (compatibility with mobile devices and browsers, mobile navigation – options for support)
· The checkout process is for purchases made online (ease of finalization – the integration of payment options online)
· The level of security of financial transactions and databases
· The purpose of coupon codes is for tracking and discount coupons.
· The level of integration determines the degree of integration of custom extensions and features.
When you’re happy with everything associated with the design of your Ecommerce website, you’re able to begin the process of launching to make your store accessible to potential buyers to find and purchase items.
Promotion of the sale of your Online Ecommerce Store
The Ecommerce website creation process will be completed when you launch your store online except for any subsequent revisions to your Ecommerce site’s structure and features. Then, a new stage will begin, a marketing process for your online Ecommerce advertising process. Digital marketing solutions that integrate digitally are the most economical option to promote your online store, resulting in more revenue and sales. This includes:
· Modifying the eCommerce SEO plan to generate more lucrative and organic traffic through search engines of potential buyers
· Search engine advertisements that are paid to draw more potential buyers that fit within your budget
· Campaigns for social media advertising using appropriate channels to boost awareness and traffic to your website
· Newsletters, emails, and sequenced promotional campaigns to promote related products and services that are suitable for the targeted user’s needs
· Promoting sales and coupons for loyal customers
Making an effective Ecommerce website and launching targeted marketing campaigns are two of the most important steps required to ensure consistent profit for an Ecommerce business.
Ecommerce has created new opportunities for those looking to establish their piece of the world of digital information on the internet. We at Elite Mindz are delighted to offer ecommerce solutions that provide users with the capability to create fully functional websites with no code. Everything from designing and constructing designs with animations and interactions to adding new products is a part of the services we provide. We’re pleased to have opened the way to online shopping and are eager to assist customers in building an online business that is all you’d like it to be.